Imagine if you had access to more than just the name, phone number, email address and time zone of your leads, you know, the ones you paid for. Imagine that you knew where they worked, what their hobbies and interests are, who and what are important to them, both family and friends and in the wider cultural scene. Imagine if you could already select only those people who were already predisposed to be interested in your product or service. Imagine also that you got all of this information for free!
Wow! That is the beauty of Facebook. The account is free and there is no reason not to open one if you have something to promote.
Before you go after leads or as Facebook calls them “friends”, you need to set up your own profile page. This is extremely important because this is how you brand yourself to people you are going to choose as friends. Upload a nice picture of yourself showing a close up of your smiling face. Do not upload a picture of your dog, cat, baby, your product, your favorite sunset, your favorite cocktail or a picture of you in a large scene where we can’t see your face. Don’t upload a group shot because we don’t want to have to try to figure out which person is you. This seems like common sense but from all of the crazy profile pictures I have seen, the sense isn’t particularly common. The main reason I suggest a close up of your face is because every time you post on the wall, send a message or chat, a small icon of your profile picture appears. If you have a close up of your face, you are still recognizable. If you have any of the other pictures I mentioned, you will not make as big of an impression on others because it will be harder to recognize you.